This Formal Report may be internal or external to the Company. You may be a person inside the company making the sell or you may be an outside vendor selling to the company. The White Paper is a “soft” sell which requires educating the reader/decision-maker first of the problem. After outlining the problem, propose the solution while acknowledging that one idea, product or service cannot totally the problem then the paper begins to explain the benefits, features, and cost, soft and hard cost. Must also include an executive summary
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