What are the advantages and disadvantages (risks and consequences) of ambush marketing?

For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical

considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the

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following case, it is attached

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand

profile.

Then, draft a two-page paper by addressing each of the following items:

 In your own words, how would you describe “ambush marketing”? Include two examples with your description.

 What are the advantages and disadvantages (risks and consequences) of ambush marketing?

 What was Bavaria Beer hoping to achieve through its ambush marketing tactics?

 Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy?

Explain.

 Can ambush marketing be both intentional and unintentional? Explain.

 As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.

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