INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT

Research: Understanding The Marketing Environment
To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate. Using the industry of the Ketogenic Diet and associated products, complete the following:
Industry Research: Using articles such as Academic Search Complete, Business Source Complete and/or ProQuest Central, conduct secondary research on the Keto industry. From your research, identify 3 marketing environmental factors that
will impact this type of product/service (Keto Industry). Describe and explain the chosen marketing factors and discuss general market implications.

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your
paper. The use of direct quotes is strongly discouraged.

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