How does this brand keep balance between commercial and creativity.

4500 words. Brand: Carol Christian Poell

explain what is avant-garde fashion and introduce this brand, how this design making cloth and its concept.

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How does this brand keep balance between commercial and creativity.

hi, here is the outline and the reading list of the work.

avant-garden and sustainability ,how does this brand keep balance between commercial and niche/creativity

1.intruduce avant-garde fashion ,avant-garde brand ,Carol Christian Poell

explain what is avant-garde fashion and introduce this brand

how this design making cloth and his concept.

2. How does this brand keep balance between commercial and creativity.

people can only find this brand in few boutique ,and this is not a mass produce brand , the boutique need to make an order and then the designer starts production.

In this way, compare to mass production , less waste has been made due to the limited production. Customers sometimes need to wait 3-6 month to get the clothes. but people still go for it and willing to wait. It is undeniable that this strategy attract people more curious about the product and the brand itself .

and also i think this strategy is a good way of sustainability.

KEY words about Carol Christian Poell

1.niche , only few boutique stock his products .and it is hard to get the dealership.only one shop could get it within a country. example of shops : UK the library1994 / Asia: ink clothing / Berlin: Darkland …

2.the making process is between 3-6months. craftsmanship ,handmade ,0 waste pattern cutting.

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