Evaluate Caterpillar Inc.’s competitive position and how they have responded to shifts in the external and internal environments.

Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: organizational structure, organizational culture, inertia, Holacracy, PESTEL model.

Create a 700 to 1,050-word entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:

• Assess whether Caterpillar Inc. is using the appropriate measures to verify its strategic effectiveness.
• Summarize Caterpillar Inc.’s organizational structure.
• Determine whether Caterpillar Inc.’s organizational structure is considered a traditional organizational structure or a Holacracy.
• Detail why it is important for Caterpillar Inc. leadership to study and understand the company’s internal and external environments.
• Evaluate Caterpillar Inc.’s competitive position and how they have responded to shifts in the external and internal environments.