Digital Marketing / Website Evaluation

Description

Select 3 websites from different industries and different-sized companies. Write a summary for each of the three websites that includes the following: Analyze the website’s performance in relation to standard components of a digital marketing plan. Recommend potential changes to improve website performance based upon your initial impression of the site. Assess how the website ranks by looking it up using a search engine and using various keywords.  Format your paper consistent with APA guidelines. TOTAL PAPER LENGTH 1,050 words. Grading Guidelines: 1. The student includes 3 websites from companies of different industries and sizes. 2. The student analyzes the website’s performance in relation to standard components of a digital marketing plan. 3. The student recommends potential changes to improve website performance based upon their initial impression of the site. 4. The student assesses how the website ranks by looking it up using a search engine using various keyboards. 5. The paper is no more than one page per website evaluation. 3 pages total.