Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.

Starbucks Strategy and Positioning Analysis

(Star bucks K-cups)

Complete the following assignment using the “Strategy and Positioning Analysis” template.

Develop a 2,100-word analysis explaining the following headings:

• Intro
• Describe the organization’s background, industry, and product or service.
• Describe, in detail, the product or service.
• Prepare the SWOT analysis of the organization and offering.
• Explain a competitive analysis of the organization and offering.
• Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your  market segment.
• Identify the needs that cause your target market to buy.
• Create a written positioning statement that identifies:
  • Your organization’s product/service
  • Your target market
  • How your product solves the target market’s needs
  • What makes your organization different from its competition

Include at least four sources of research that support your analysis