The individual project consists of a comprehensive environmental analysis of a business organization in BC. You will select a small business around you (a coffee shop, a convenience store, a boutique, etc.) and make field trips to observe and examine the elements of the business environment for this particular business. You may also conduct a brief interview with the store owner and/or employees to inquire relevant information in more detail. You will then provide a written report as regards how each of the environmental forces (economic, social, technological, competitive, environmental, political, and global factors) impacts your chosen organization, based on your observations and the information you will gather. The purpose of this project is to apply all the learning acquired through the semester on to a particular company example (Canadian Tire). The report will be about 18-20 pages, double-spaced, and APA-formatted.
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