1. 1. Read “Ten Types of Innovation”, Type 10 (Customer Engagement Model),
a. Define in your own words the basic premise of this type.
b. Select two of the “Innovation Stories”, for this type, and expand on the brief profile
i. Type 10-Innovation Story 1 (200 words min):
ii. Type 10-Innovation Story 2 (200 words min):
2. (50 points) You Tube Assignment: View the You Tube video: : (https://www.youtube.com/watch?v=pii8tTx1UYM Our approach to innovation is dead wrong | Diana Kander | TEDxKC
a. Outline the video presentation
b. Summarize video:
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